CONNECT,
NOT DIVIDE

Huawei believes what connects us is stronger than what divides us. Recognizing that advanced, secure connectivity is not a luxury, but a basic human right, Huawei has committed to bringing that connectivity to 500 million more people around the world within five years. To augment this mission, they wanted a digital campaign that would initiate conversations about connectivity, privacy, security, innovation, and empowerment.

Each story was imbued a unique human focus. Not just mobile operators or technology professionals, but construction workers, students, teachers, fashion designers, ranchers, choreographers, medical professionals, farmers, entrepreneurs, teachers, families, and friends — even a wingsuit pilot.