URBAN DASH

As an athletic footwear and apparel company, New Balance’s focus is on keeping people moving. With the Urban Dash app, we created an augmented reality game to celebrate the opening of the brand’s New York Flagship store. Runners collected virtual batons around the city as they raced to the ne store to win special edition shoes and a golden baton valued at $20,000. Willy Wonka eat your heart out.