DATA
ISN’T A NOUN,
IT’S A VERB

Think about it: in the last five years alone, more data has been generated than in the entire history of mankind. So when Attunity asked us to help position them to be an acquisition candidate, we took a deep dive into the world of petabytes and zettabytes to uncover everything that was possible with zeroes and ones.

Structured data. Unstructured data. Machine learning. Analytics. Cognitive computing. Data lakes. Warehouse automation. Data mining. What we discovered was simply incredible. And in less than two weeks, we fused the story of big data with compelling storytelling. And the ultimate measure of success? Attunity was acquired by a competitor less than year after the campaign broke.