IS THERE ANYTHING MORE AMERICAN THAN AMERICA?

Imported from Detroit was “a comeback story from the last car company anyone thought would make a comeback.” And that’s what made the Chrysler story so compelling. For the 2014 Super Bowl, Chrysler wanted us to use this long -running campaign theme to sell the Chrysler 200. And, because it was the Super Bowl, they wanted to wrap it up with a patriotic overlay. And they wanted to use Bob Dylan to tell the story. So that’s what we did – by combining the quality associated with an import with American pride.