VOYR
DIGITAL CONTENT
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AN ALL-ACCESS PASS TO EVERYTHING YOU LOVE
Jimmy Iovine wanted to create the ultimate fan experience. A unique digital platform designed to revolutionize entertainment. An All Access Pass to the celebrities you admire most in music, sports, film and television. We called the experience Voyr. As the name implies, Voyr made you an insider. Voyr was about engagement but not in a passive sense. With live streaming, curated video, private chat, and more, we embedded our audience in what they loved in an unforgettable way. The ultimate 21st century way to differentiate between the true believer and the casual fan.
We started with Kanye and Jay-Z’s Watch the Throne Tour. And with over 100 million impressions and massive social buzz and media pick-ups, the excitement was difficult to miss.
