ENVISIONING THE FUTURE OF FARMING

Listen closely. Can you hear it? t’s the land talking to you. Season after season. Harvest after harvest. One generation to the next. What’s different is that the fields can now speak to us in real time data – a symphony of zeroes and ones.

By harnessing new technologies, John Deere is enabling farmers to work the land in ways that were inconceivable to their parents and grandparents. The postwar Green Revolution that gave us hybrid seeds, pesticides, and nutrient packed fertilizers has been transformed into something even more remarkable…an era of unparalleled precision, sustainability and abundance with a set of tools that were once the stuff of science fiction.