COMMAND AND CONTROL AS THE ULTIMATE HIGH-WIRE ACT

In the B2B universe, SAP has long enjoyed a competitive advantage.as the preferred cloud-based solution for suppliers and business to connect and do business on a single platform. Of course, you have to earn your stripes every day and when competitors introduced products to try to peel away key industry verticals, SAP asked us to rebrand Ariba and demonstrate the power of digital transformation in the supply chain. And with some help from some of the world’s best acrobats, that’s exactly what we did.